Marketing, a strategic tool for business development, is critical for the growth and survival of MSMEs. Due to the lack of information, scarcity of resources and unorganized ways of selling / marketing, MSME sector often faces problems in exploring new markets and retaining the existing ones. Keeping in view these facts, the Procurement and Marketing support Scheme has been introduced to enhance the marketability of products and services in the MSME sector.
The scheme aims at the following:
1.)Promoting new market access initiatives like organising / participation in National /.International Trade Fairs / Exhibitions I MSME Expo etc.
2.)To create awareness and educate the MSMEs about importance / methods / process of packaging in marketing, latest packaging technology, import-export policy and procedure, GeM portal, MSME Conclave, latest developments in international / national trade and other subjects I topics relevant for market access developments.
3.)To create more awareness about trade fairs, bar code, digital advertising, e-marketing, GST, GeM portal, public procurement policy and other related topics etc.
Manufacturing I Service sector MSEs registered at Udyog Aadhar Memorandum (UAM) Portal.
M/o MSME through O/o DC (MSME) along with the network of its field offices, NSIC and other organisations of the Ministry of MSME. The Implementing Agency will implement all the components of the scheme and monitor their performance, call proposals / applications scrutinize them, prepare the bill I claim and ensure settlement.
SELECTION OF MSEs:
The unit will apply to the Office of DC (MSME)/SME division, M/o MSME directly or through implementing agency online/offline, two month prior to the commencement of trade fairs/ exhibitions. After due scrutiny of the proposals, the secretariat office will submit the proposal at least 15 days before the event to the Empowered Committee for the final approval.
The proposal may also be called by field offices of O/o DC (MSME)/SME Division, M/o MSME under the Scheme, after initial scrutiny, these shall be placed before a Screening Committee constituted at field offices. In case of field offices of DC, MSME, the Screening Committee will be headed by Director / Dy. Director- In charge and GM, DIC or his nominee/representative from association as member. For NSIC proposals, the Screening Committee will be headed by Director (Planning and Marketing) and include representative from Finance and Exhibition division as a member. While processing the proposals, the preference shall be given to first time participants and units from remote location viz., from Aspirational Districts and also from SC/ST, Women, PH and NER.
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