NSIC, Jamshedpur organized ‘Swachhta Abhiyan’ at its premises and at Bhatin, a tribal village at Jadugora, East Singhbhum Dist. (with around 150 households and 800 tribals) on 21.09.2017.
Representatives of Tribal Indian Chamber of Commerce & Industries, NSIC officials and local villagers participated in the campaign titled “Swachhata Hi Seva Hai”.
The Abhiyan was organized on the following lines:-
• Cleaning drive : The drive was led by the NSIC Officials who cleaned the main village road & several other places with brooms. Phenyle and Bleaching power was sprinkled at various places to prevent mosquito breeding. Many villagers participated in the campaign with great enthusiasm. They included Sri Khelaram Murmu, President, TICCI, and successful Tribal entrepreneur and Sri Basant Tirkey, General Secretary, TICCI and successful Tribal entrepreneur.
• Awareness on cleaning & hygiene : Dr.Shyam Soren, a leading Tribal local Doctor, delivered a lecture on Swachhata underlying the importance of cleanliness & hygiene in the day to day activities of the villagers of Bhatin.
• Awareness on Swachhta in the mindset of Tribal people : Sri D Hansda, Manager (Personnel), Uranium Corporation of India Ltd (UCIL) delivered a lecture for imbibing “Swachhata” in their day to the activities, feelings for fellow Tribals, Society and Countrymen.
• Impregnating “Swachhta” in the mindset of children : In order to build “Swachhta” oriented people for tomorrow and also to imbibe a sense of the same at a very young age, a sit-and-draw contest was organized at Bhatin Panchayat Bhawan. A total of 29 children participated in the contest out of which 10 were given accolades by the Guests.
• A short session by NSIC wherein Swachhta and NSIC’s Schemes which may be availed by prospective household entrepreneurs in the Village under SC-ST Hub also took place. The success story of Mr. Khelaram Murmu, who had imbibed ‘Swachchta’ in his business dealings was highlighted by NSIC for motivating the participants.
Banners had been displayed at strategic locations of the village. The Abhiyan was widely covered by leading dailies including ‘The Avenue Mail’, Dainik Jagran, Udit Bani, New Ispat Mail, Dainik Bhaskar, Hindusthan & Chamatka Aiina.
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