A One day Training program on “Digital Marketing and Behavioral Sciences” was conducted at NSIC- Technical Services Centre, Neemka on 6th February,2020 for Artisans participating in Suraj Kund Mela, 2020 under financial support and facilitation by NABARD. Over fifty Artisans from across the country participated in the program which commenced with lamp lighting session and welcome speech Shri Rajesh Kumar, Centre Head who also briefly described the NSIC schemes and the role of Technical Services Centre. Duirng the program Senior Officers from NABARD were also present. Shri Vijay Kumar Nagra, AGM briefed the participants about the schemes of NABARD and it’s role in rural development.
Technical Session on Digital Marketing was delivered by Shri Amit Goel, Director , M/s Mobeology Communications Pvt. Ltd. , Faridabad. He explained about the importance and intricacies of Digital Marketing for growth and development of businesses of the Artisans. He also explained as to how the Artisans in their respective areas of operation can take use of Digital marketing despite technological challenges and limitations in rural areas.
Shri Pankaj Kumar Trehan, from Institutions of Engineers, Faridabad, explained about the marketing portal for digital marketing and he also covered the features of MSME portal, NSIC’s B2B schemes to help Artisans to display their product to global market, Importance of the portal to their business and for marketing their products at their respective workplace with reduced marketing cost.
The last session on “Behavioral Sciences” was taken up by Ms. Anudeep, Faculty and well explained their importance & role in the business.
All the Artisans were very much impressed with the training program on Digital Marketing and expressed their utmost satisfaction and resolve to take the advantage of Digital marketing to expand their business through Digital model.
In the vote of thanks offered by Shri Sanjeev Tripathi, DGM, NABARD he greatly appreciated the conduct of the program for its relevance and advantage to the Artisans and said to conduct more such programs in other districts of Haryana by engaging the expertise of NSIC-TSC, Neemka (Faridabad).