NSIC has signed an MOU with Ultratech Cement Limited on 10th July, 2024 at Lucknow. The MoU has been signed by Shri Sanjay Rautela, Zonal General Manager Delhi, NSIC Limited and Shri Vivek Jain, Joint President Sales and Marketing, Ultratech Cement Limited for distribution of Cement (OPC and PPC), Loose Cement to the MSMEs at subsidized and discounted rates. This initiative is set to enhance the competitiveness and market presence of MSMEs in Uttar Pradesh. On the occasion, Shri J. P. Singh, Dy. General Manager, NSIC Shri Ramendra Rathi, AGM and Ms. Aditi Awasthi, AGM, Ultratech Cement Limited along with other officials were also present.