The ICAI MSME & Startup Yatra 2024 was officially flagged off for the North Region from the premises of the Northern India Regional Council (NIRC) of ICAI. The event marked a significant collaboration between the Institute of Chartered Accountants of India (ICAI) and the National Small Industries Corporation (NSIC), reinforcing their commitment to the growth and empowerment of MSMEs across India. Key dignitaries present at the event included Shri Sanjay Rautela, ZGM-Delhi, NSIC, Shri Umesh Dixit, GM (NSSH), Shri Sanjay Yadav, SBM, Shri Shaminder Kardam, Dy. Manager, BO(Delhi), CA (Dr.) Raj Chawla, Vice Chairman, Committee on MSME, ICAI; Shri Abhinav Aggarwal, Chairman, NIRC of ICAI; and Shri Manoj Lamba. During the flag-off event, participants were briefed on various NSIC initiatives, including those under the National SC-ST Hub Office (NSSH), that are specifically designed to support and uplift MSMEs. These initiatives aim to provide comprehensive assistance in areas such as financial literacy, market linkages, and capacity building. The event witnessed the participation of approximately 100 individuals, including Chartered Accountants, trainees, startup founders, and entrepreneurs, all of whom are key stakeholders in the MSME ecosystem.