In furtherance of the strengthening partnership between NSIC and the Micro, Small and Medium Enterprise Development Agency (MSMEDA) of Egypt, under the framework of MoU signed last year, a MSMEDA Egypt Pavilion has been arranged at the UP International Trade Show (UPITS) 2025 being held from September 25-29, 2025 at the India Expo Centre & Mart, Greater Noida. The pavilion showcases the participation of five Egyptian enterprises at UPITS 2025. The initiative aims to provide Egyptian MSMEs with exposure to the Indian market while fostering opportunities for collaboration, networking, and bilateral trade. UPITS is a flagship event of the Govt. of UP, organized in collaboration with India Exposition Mart Limited (IEML). This year’s edition was formally inaugurated by the Hon’ble Prime Minister of India, Shri Narendra Modi. The MSMEDA Egypt Pavilion was jointly inaugurated by Dr. Subhransu Sekhar Acharya, CMD, NSIC and His Excellency Mr. Kamel Zayed Galal, Ambassador of Egypt to India.